A COMPELLING LOGO MAKES A LASTING IMPRESSION
Your company logo is your first chance to make a lasting impression. It may be the first thing a potential customer sees when they are searching for you. Your want your logo to convey your company's best attributes: innovative, trustworthy, creative, solid, quality service and products, dependable, and most of all, professional. Successful branding starts with a striking and meaningful "mark," the first step in setting your business apart from your competition.
WHY IS IT SO IMPORTANT?
You could think of your logo as the company "mascot," trawling hundreds of potential markets via web searches and printed materials. (read more…)
ADS AND PROMOS NEED SPACE
Whether it’s a rack card or magazine ad, the design of that limited, and often expensive, “space” is critical. And “space” (I’m referring to the part of your ad that is blank) is an integral part of good design. Think of it this way, “Your unique message needs ‘space’ to breath and live” amongst all those other ads. Space makes typography and graphics come to life, makes images pop, and frames your message in a distinctive way. With most print advertising, less really is more, and since advertising “space” is what you are paying for, it’s important to make the most of it!
INFORMATION? OR APPEAL? MAKE YOU ADS “WORK” FOR YOU!
There are a few things to consider when formulating an advertising strategy for your upcoming event or product launch. Should it be informational, or appealing? You might say, “Shouldn’t it be both?” (read more…)
ANIMATION IN THE INTERNET AGE
Animation is an effective tool for showing potential customers what your business can do for them. Through animation you can convey your services in a unique, entertaining and informative way. Now more than ever before, it makes sense to take advantage of this robust communication strategy. Why depend only on static photos and verbiage, when you can “Wow” them with dynamic motion graphics, voice over, and music.
CREATE A POWERFUL SALES TOOL
By creating a series of animations, you can outline all of your services in neat little 30 to 90 second videos. Your salesforce can then use them as visual aids during meetings with clients or perspective customers. Then, as a follow-up, your salesforce could provide links to those videos on your website. That way, clients and customers can review your services at their leisure. (read more…)
A Full Line of Services
Crater Line Design offers a comprehensive array of design services. Among them are Logo Design, Business Card, Letterhead Design, Envelope, Brochures, Book Jackets, Ads, Promo Materials, and Animation. We can also provide artwork for items such as Coffee Mugs, T-Shirts, Vinyl Signs, etc. Just about any media or project that requires design and digital output files, Crater Line Design can handle.
I am located in Franklin, NC, but I work with clients all over North Carolina, including Highlands, Hendersonville, Raleigh, Ocracoke, Asheville, and more. Furthermore, I routinely work with out-of-town clients as well. Though I have created graphics on a national scale, I do love working with local companies, small businesses, as well as helping individuals get their new venture up and running.
Please have a look around and if you would like to drop me a line, visit the contact page below and tell me about your project.
Thanks and I hope to hear from you soon!
POSTERS STAND OUT
Posters are a great way to attract and inform customers of upcoming events and special offers, especially for time-sensitive functions. And due to their large format, posters stand out. When displayed in prominent locations, they have the power to reinforce your message over time because consumers see them repeatedly.
POSTER OR AD: WHAT'S THE DIFFERENCE?
An effective advertising strategy might suggest doing both. But sometimes your budget for a particular event doesn't support that approach. So let's explore the power of the poster. (read more…)
BOOK JACKETS & LOVE AT FIRST SIGHT?
How many times have you been drawn to a book by its cover? Book jackets are the first thing a reader sees. So the artwork should be gripping and reflect the text inside, whether it’s fiction or non-fiction, self-help, mystery or sci-fi. Graphics and typography, coupled with alluring illustration or stunning photography, will engage your reader even before they read your first sentence.
BOOK JACKETS SPEAK VOLUMES, SO WHAT SHOULD YOURS SAY?
Matching the tone of your novel or non-fiction manuscript to your book jacket art is important. Just as you want your writing to have cohesion and substance, so should the artwork on your cover. The text and artwork should work together, compliment one another. Let’s say you’ve written a murder mystery. (read more…)