Don’t Make Your Ad Into an Obit

Photo of Rock Climber: Copyright: zhukovvvlad / 123RF Stock Photo Information? or Appeal? Make your ad “work” for you! Here are a few things to think about when formulating your ad strategy. Should my ads be informational, or appealing? You might say, “They should be both!” Absolutely. But how is that achieved, and in what […]

Design Strategy Planning, test press sheet, by Lonnie Busch, Franklin, North Carolina

Design Strategy Planning For Your Business

Design Strategy Planning Design strategy planning should start before you even speak to a designer.  Consider the goals you hope to achieve through hiring a designer. Moreover, begin outlining the full scope of your project. Do you need a logo, brochures, business cards, product labeling? Will you require a website design? How about collateral material, […]

niagra-falls-steam-rising low res

“Yikes, why does that photo look so crappy?”

Raster vs Vector. Why can’t this be simpler? Maybe you have seen crappy images before, on a social network feed, or website, or even printed. Or maybe some of your own images didn’t look so hot when you enlarged them. Either way, if you want to have a presence on the web or in print, […]

Services, image by Lonnie Busch, Crater Line Design, Franklin, North Carolina

The captivating beauty of “test” press sheets

What are test press sheets? Years ago I worked for a design studio called Steven Blives and Associates in St. Louis, MO. As one of the senior designers there, I occasionally had the responsibility of “following” a media job through the printing process, which meant, making sure that the first bunch of sheets off the press looked correct. This was […]