Don’t Make Your Ad Into an Obit

Photo of Rock Climber: Copyright: zhukovvvlad / 123RF Stock Photo Information? or Appeal? Make your ad “work” for you! Here are a few things to think about when formulating your ad strategy. Should my ads be informational, or appealing? You might say, “They should be both!” Absolutely. But how is that achieved, and in what […]

Design Strategy Planning, test press sheet, by Lonnie Busch, Franklin, North Carolina

Design Strategy Planning For Your Business

Design Strategy Planning Design strategy planning should start before you even speak to a designer. ¬†Consider the goals you hope to achieve through hiring a designer. Moreover, begin outlining the full scope of your project. Do you need a logo, brochures, business cards, product labeling? Will you require a website design? How about collateral material, […]